Human Mind & Performance Specialist Youth, Talent and Elite Sport
A fresh understanding of the human mind and its relationship to performance.
Traditional mental performance approaches focus on managing thoughts, emotions and pressure. PlayFreely® focuses on understanding the mind, rather than controlling it.
Denise helps athletes see how thoughts shape their experience, allowing natural confidence, clarity and freedom to emerge.
The freedom to perform is not found in controlling the mind, but in understanding it.
Denise Holland
SUPPORTING SPORTING DEVELOPMENT
From First Potential to Elite Performance.
From young athletes discovering their abilities to elite performers competing on the world stage, PlayFreely® supports athletes, coaches, parents and performance leaders in discovering greater clarity, confidence and freedom to perform.
Could we have misunderstood some of the most familiar challenges in sport?
MEET DENISE HOLLAND
International Athlete. National Coach. Author. Mind & Performance Specialist.
Denise Holland brings over 35 years of experience in competitive and elite sport, having worked as an international athlete, Scotland National Coach and England Netball Superleague coach. Today, through PlayFreely®, she shares a fresh understanding of the human mind and how it relates to confidence, clarity and performance.
What Becomes Possible?
Imagine performing with greater clarity, trusting your natural ability and rediscovering the freedom to enjoy your sport. Discover what’s possible when you stop trying to control your mind and start understanding it.
Greater
Clarity
See situations differently, without getting caught up in overthinking.
Freedom From Fear
Move beyond the fear of mistakes and pressure to perform perfectly.
Trust Your Instincts
Play naturally, trusting your ability rather than analysing every move.
Rediscover Enjoyment
Reconnect with the freedom, passion and enjoyment that brought you to sport.
REAL EXPERIENCES. DIFFERENT PERSPECTIVES.
Discovering a Different Way to Perform.
Stuart Lancaster
Former England rugby coachStuart Lancaster
“PlayFreely® captures the essence of what so many athletes and coaches are seeking—clarity, presence, and freedom to perform at their best. Denise supported me during a pivotal transition in my career, helping me to understand how to free my mind and reconnect with what truly matters.”
Natasha Swerdloff
Former National Table Tennis AthleteNatasha Swerdloff
“In PlayFreely®, Denise Holland shares the wisdom of years in elite sport and the light of deep spiritual insight. Her words carry the power to free athletes from the inner battles they were never meant to fight. This book is not just about how to perform—it’s about how to live. It’s a gift for the next generation and for all of us who care about their well-being.”
Matt Roberts
International High JumperMatt Roberts
“A book written with love—for the human behind the athlete. Peak performance can feel like a mystery for athletes who struggle—so close, yet frustratingly out of reach. Traditional methods offer glimpses, but the experience is often inconsistent and incomplete.”
The PlayFreely® Book
The Spiritual Key to Athletic Excellence
What if excellence in sport and life didn’t come from striving, but from aligning with a deeper intelligence?
In PlayFreely®, former international sports coach Denise Holland reveals a groundbreaking approach to performance, one that transcends strategy, mindset, and technique. Drawing on over thirty years of experience in elite sport, she shares seven powerful discoveries that transform how we relate to coaching, identity, expectations, pressure, cohesion, confidence, and consistency.
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